Tiopan Hasiholan | Senior Growth & Business Strategy Partner
Clarity Precedes
Growth.
I partner with business owners, CEOs, and executive teams to diagnose growth barriers, align leadership, and translate strategic choices into measurable commercial momentum.
Trusted by leadership across:
About The Strategist
Strategy is the discipline of making clear choices under pressure.
The Architecture of Orchestrated Growth. With over 20 years of experience spanning agency leadership and senior in-house roles, I have navigated the strategic complexities of Indonesia’s most prominent local and multinational brands.
Most professionals operate in a single lane—strategy, creative, digital, or research. My value lies in seeing the whole system. I do not believe in ideas isolated from business realities. Campaigns may drive temporary awareness, but only disciplined strategic clarity drives sustained commercial growth.
In many organizations, growth stalls not because teams lack effort or capability, but because the underlying strategy is unclear, insights are weak, or leadership direction is fragmented.
My role is to serve as a thinking partner to the C-suite. Whether leading the repositioning of a legacy financial institution or bridging the gap between digital transformation and commercial viability, I ensure that high-level executive intent is seamlessly translated into cross-functional execution.
Experience Framing
- Advisory-Level Thinking Diagnosing root problems and reframing business narratives without relying on generic global playbooks.
- Regulated Industry Mastery Proven capability to drive innovation and unlock new audience segments while navigating the strict compliance frameworks of banking and insurance.
- Execution Realism Hands-on leadership experience ensuring strategies are not just intellectually sound on slides, but operationally workable in the real world.
Core Capabilities
Turning Clarity into Commercial Impact.
High-stakes growth requires more than creative execution. It requires precise organizational alignment and actionable strategic architecture.
Growth Barrier Diagnosis
Identifying the real, underlying friction points—strategic, organizational, or market-driven—that are preventing business momentum, rather than treating surface-level symptoms.
Executive-Level Positioning
Crafting narrative architecture that reframes brands, unlocking new relevance in saturated or highly regulated markets like banking and insurance without relying on generic global playbooks.
Strategy-to-Execution Orchestration
Aligning leadership intent with team capabilities, ensuring complex multi-stakeholder organizations pull in a single, focused direction with execution realism.
Selected Growth Cases
Boardroom Level Interventions.
Repositioning a Legacy Institution
National Bank (BTN)
The Impact
Top 5 Brand Awareness
(Nielsen Ranking)
+21.5% CASA Growth
Sustained momentum (2021)
A market leader in mortgages, but perceived as an "old bank," heavily limiting relevance among younger, productive segments entering their peak earning years.
Reframed the brand from a transactional lender to a life partner, balancing the millennial YOLO mindset with the necessity of future milestones. Replaced short-term transaction focus with a long-term adoption narrative.
Modernizing Islamic Banking
Syariah Bank (BSI)
The Impact
Rp 500B Pipeline
Mortgages generated in Q1
5.52M Accounts
Hajj savings portfolio scaling to Rp 14.5T
A narrow, religious-centric positioning limited the bank's adoption among modern, rationalist, and progressive younger audiences.
Introduced the "Live the Balance" narrative, aligning modern ambition with spiritual life. This effectively unlocked a massive untapped demographic, with 70% of adoption coming from the 21–35 segment.
Unlocking Demand via Simplification
Life Insurance (Prudential)
The Impact
19.5K Qualified Leads
Generated within 3 months
+70% Growth
In traditional product categories (IDR 17B in sales)
High product awareness, but low conversion due to the perceived complexity and psychological trade-offs of life insurance for first-time buyers (the sandwich generation).
Applied a "life-hack" twist to reposition protection as a simple, highly accessible step, reducing cognitive friction and aligning the marketing narrative directly with product pricing structures and sales channel readiness.
Executive Partnership
Let’s define your next phase of growth.
If your organization is entering a new market phase, facing complex growth barriers, or requires boardroom-level strategic alignment, I am available for advisory engagements and executive partnerships.